SOUFFLÉPhotography Guidefor restaurants
Investing in great photography is a no-brainer for every business, and the good news is that you can easily do it yourself!!
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-2.39.21-PM-166x300.png)
Grow your online sales by at least 60% by having great food photos!
Creating a lasting impression with mouth-watering photos is crucial in building strong relationships with your customers.
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-2.51.17-PM-300x266.png)
In fact, it’s quite simple!
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-2.53.21-PM-300x262.png)
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-2.54.39-PM-208x300.png)
It’s vital that your food photos evoke sensory experiences, allowing your customers to “smell,” “taste,” and “feel” the food
Here are a few examples of great food photography:
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-2.57.19-PM-300x230.png)
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.00.14-PM-300x229.png)
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.04.19-PM-300x300.png)
Here are a few examples of not good food photography:
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.07.06-PM-272x300.png)
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.08.48-PM-248x300.png)
Remember to zoom in and fill the frame with the food item, and to use natural light to create a bright and appealing photo.
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.10.08-PM-300x272.png)
See an impressive lift in revenue!
Rather than taking photos daily, take 15-30 photos and use them for the next 12 months.
By following these steps, your online store will perform better, your ads will convert more effectively, your posts will reach a larger audience, and you will attract more customers.
![](https://www.souffle.ai/wp-content/uploads/2023/03/Screenshot-2023-03-29-at-3.13.20-PM-166x300.png)