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Souffle Food Photography Guide

SOUFFLÉ
Photography Guide
for restaurants

Investing in great photography is a no-brainer for every business, and the good news is that you can easily do it yourself!!

Grow your online sales by at least 60% by having great food photos!

Creating a lasting impression with mouth-watering photos is crucial in building strong relationships with your customers.

Despite what most people think, food photography is not complicated at all.

In fact, it’s quite simple!

It’s vital that your food photos evoke sensory experiences, allowing your customers to “smell,” “taste,” and “feel” the food

Here are a few examples of great food photography:

1
SHOWING TEXTURE
2
BRIGHT & COLORFUL
3
SO BRIGHT YOU CAN SMELL THE BACON

Here are a few examples of not good food photography:

1
BAD LIGHTING TEXTURE
2
ZOOM IN! TOO MUCH TABLE

Remember to zoom in and fill the frame with the food item, and to use natural light to create a bright and appealing photo.

See an impressive lift in revenue!

Rather than taking photos daily, take 15-30 photos and use them for the next 12 months.

By following these steps, your online store will perform better, your ads will convert more effectively, your posts will reach a larger audience, and you will attract more customers.