Secure your spot

Soufflé maximizes the revenue generated for your restaurant by utilizing various data driven strategies and techniques. Using AI, we optimize your revenue by identifying and implementing ways to increase the amount of money your restaurant earns. We achieve three ways:

1. Through the use of "Smart-Promotions", which is a targeted marketing campaign that effectively reaches the desired audience during specific time periods and drives desired customer behavior. Smart-promotions is one form of "Dynamic Pricing", or put another way, a pricing strategy that adjusts the price of a food item based on demand. Restaurants can use this strategy by adjusting menu prices based on factors such as time of day, day of the week, and seasonality to increase revenue. For example, offering discounts during off-peak hours.

2. Another form of Dynamic pricing is data-driven "Mark Ups" or put another way, charging more for popular items during busy periods. Our software allows for those restaurants who "opt in" to automatically make slight Mark Ups, adjusted based on demand or availability by adding a certain percentage on top of the base price. Savvy restaurants owners utilize this strategy to capitalize on high demand periods, dinner rush for example to drive more profit per order.

3. Menu Engineering tools. One of the most effective ways to optimize revenue in a restaurant is through menu engineering. This involves analyzing the sales data of menu items and identifying the most profitable ones. By strategically placing these items on the menu, restaurants can encourage customers to order high-profit dishes and increase revenue.

After understanding each restaurant's preference, we implement a suitable level of dynamic pricing or smart-promotion strategy. Depending on the restaurant's choice, we update menu items using markups or create, run smart promotions, or a combo of the two, allowing you to focus on what you do best, cook delicious food!

Dynamic Pricing is a strategy that consists of adjusting prices and creating smart-promotions to match market demand at any given time. Our Dynamic Pricing solution (Soufflé Rise) is based on Machine Learning algorithms that take inputs of past and current demand, seasonality, time of the day and even weather. Rise allows for automated, data driven price changes.

This pricing strategy has been proven to work within many industries we use daily (eg. Retail, Airlines, Hotels, E-commerce). Its algorithmic approach also works in the restaurant space, particularly digitally, to increase returns by 10-40%.

Dynamic pricing is extremely beneficial for restaurants for several reasons:

Maximizes revenue: Dynamic pricing enables restaurants to adjust their prices based on factors such as time of day, day of the week, demand, and supply. By charging more during peak times and less during off-peak periods, restaurants can maximize their revenue potential.

Attracts price-sensitive customers: Dynamic pricing can attract price-sensitive customers who are more likely to make a purchase when prices are lower. By adjusting prices to reflect demand, restaurants can attract customers who might not otherwise be able to afford their menu items.

Increases competitiveness: Restaurants that use dynamic pricing can stay competitive with other restaurants in the area that may also be offering discounts or promotions. By offering dynamic pricing, restaurants can keep up with changing market conditions and stay ahead of the competition.

Reduces food waste: Dynamic pricing can help restaurants reduce food waste by incentivizing customers to order menu items that need to be sold quickly before they expire. By lowering prices on these items, restaurants can reduce food waste and increase profitability.

Overall, dynamic pricing can help restaurants increase revenue, attract customers, stay competitive, and reduce food waste.

Soufflé Rise is a dynamic pricing engine available to any restaurant looking to enhance digital returns. Primarily used to plug into digital menus and into third party platforms, Rise uses A.I to evaluate data and automate smart-promotions and/or markup pricing changes to create favorable returns.

Rise monitors market metrics including but not limited to; COGS, historical demand, competitors positioning, even down to the daily weather, to find the best menu prices and create effective promotions to suit demand levels and ensure revenue optimization.

Approximately 80% of customers order food from the homepage of an online delivery platform. This implies that if your restaurant doesn't appear on the homepage, you are potentially losing out on customers.

By running promotions on delivery platforms, your restaurant's chances of appearing on the homepage increase.

Around 60% of people order delivery or takeout from delivery marketplaces at least once per week. However, the restaurant industry is expanding at twice the rate of the population, resulting in an overwhelming number of choices for consumers. Promoting your restaurant on delivery platforms can boost sales by an average of 30%. On average, for every dollar spent, restaurants are generating $5 in revenue!

Consider SOUFFLÉ as a dedicated marketing team that manages and enhances in-app promotions for you! Through data intelligence, SOUFFLÉ identifies the most effective promotions for your store and adjusts your promotional strategy based on performance.

SOUFFLÉ manages weekly smart-promotions on your delivery services using data-driven insights to ensure their effectiveness. With its advanced algorithm, SOUFFLÉ identifies the most optimized promotion for your local market to boost your sales. Once you sign up with SOUFFLÉ, we'll immediately start running and optimizing promotions for your restaurant.

The promotion that yields the highest take-home pay for you is not fixed and can vary. The most effective promotion for your brand can change from week to week. SOUFFLÉ leverages insights from thousands of promotions to ensure that your brand is always running the most optimal ones.

Typically, restaurants that leverage SOUFFLÉ for enhancing their in-app marketing initiatives and offers experience a 30% increase in sales and up to $8 of increased revenue per dollar spent

At Soufflé, we understand the importance of ethical and sustainable pricing strategies for restaurants. That's why we prioritize your comfort and control when it comes to implementing pricing changes. If you choose to use our dynamic pricing software for markups, you have the power to turn it on or off at any time.

Our focus is on providing you with the tools and insights you need to maximize profits while maintaining a strong reputation in the industry. With our AI-powered Smart-Promotions, we can help generate excitement and urgency around your food, driving sales and increasing revenue. Whether you choose to implement markups or not, we're dedicated to helping your restaurant succeed and thrive.

Our Smart-Promotions manager create multiple smart promotions throughout the day to ensure that your restaurant's marketing budget is being used effectively. It's a mistake to offer the same promotion all day or when your restaurant is already busy. We push aggressive promotions during slow periods and scale them back during busier times.

Running, updating, and tracking promotions is time-consuming and requires too much guesswork. SOUFFLÉ will help you spend less time managing campaigns and more time running your business!

Soufflé Rise does not alter prices "every minute" for restaurants that opt for dynamic pricing. Instead, prices for particular menu items are adjusted roughly two or three times a day.

Souffle believes that "Surge Pricing" for restaurants is not a good idea. Increasing prices by 50% or 200% could harm the restaurant's reputation and make loyal customers feel unwelcome. Instead, Souffle draws on its many years of experience in the restaurant industry to set prices that strike a balance between maximizing profits and keeping customers happy and loyal.

When it comes to implementing markups, our AI-powered platform is designed to make data-driven recommendations that optimize prices without resorting to price gouging. Our algorithms analyze a range of factors to identify opportunities for slight price increases on certain items. In our experience, markups of 5-10% are often appropriate, as anything more would be considered excessive and potentially harmful to customer relationships. With our focus on ethical and sustainable pricing strategies, we're dedicated to helping restaurants maximize profits while maintaining a strong reputation in the industry.

All restaurants that have digital menus, offer take-out, or are currently on delivery platforms such as DoorDash, Uber Eats, GrubHub, Skip the Dishes, and Deliveroo should use Rise to boost their profits/ performance through dynamic pricing.

Dynamic pricing, which involves changing the price of goods or services based on various factors such as demand and time of day, is becoming increasingly popular among businesses, including restaurants. Here are some examples of big restaurant franchises that use dynamic pricing:

Starbucks: Starbucks uses dynamic pricing for its coffee and other products through its mobile app. Prices can vary depending on location, time of day, and the popularity of the drink.

Domino's Pizza: Domino's Pizza uses dynamic pricing to adjust the price of its pizzas based on factors such as demand, location, and time of day. Customers can see the price changes in real-time on the company's website and mobile app.

McDonald's: McDonald's uses dynamic pricing in some of its locations to offer different prices for the same menu items based on factors such as time of day and demand.

Subway: Subway uses dynamic pricing in some of its locations to adjust the price of its sandwiches based on factors such as location and time of day.

Overall, dynamic pricing is becoming more common in the restaurant industry, as businesses look for ways to optimize their pricing strategies and increase revenue.

No. Additional tablets are annoying and unnecessary. You can track and review Souffle completely from our online dashboard.

For restaurants using Rise to boost their digital returns, the cost is $100 per month, per location.

For the majority of our tested data, restaurants see minimum 20% growth. Making the $100 monthly subscription negligible.

We like to think of small businesses to be like a soufflé. In theory, a simple to follow recipe requiring only a few key ingredients, but being very challenging to execute. To achieve success, means we have transitioned our ingredients through working harmony; the right team, a valuable product or service, available working capital, etc. Otherwise, like the soufflé falling apart without focused attention to detail, the majority of small businesses in today's society fail to rise to their inception visions.
No one wants to be a discarded disaster story.
So we also like to think.. Perhaps they just needed a sous-chef.
Soufflé understands key ingredients and is built on the mission of helping businesses rise.